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Vibrant Intense Red Highlights

Category_How to Colour Your Hair

Vibrant Intense Red Highlights

Say a sad farewell to one of our favourite products- Intense Red Highlights. Unfortunately, because of recent changes to the EU Cosmetic Directive, we have been forced to discontinue this fanta...

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Metallic Hair Dye that won't damage your hair
Category_How to Colour Your Hair

Metallic Hair Dye that won't damage your hair

Pastel hair has been big for many years, but the Metallic Hair trend hits Instagram and fashion community in 2018. From Ariana Grande and Amber Rose to Cara Delevingne and Paris Jackson – everyone ...

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Category_Celebrity Hair News

Ombré hair is the easiest way to disguise outgrown roots

The two-tone ombré hair is one of the longest-running hair colouring trends. Ombré means “shadow” or “shade” in French. It’s the colouring technique used to create a gradual blend from one shade to...

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smart beauty hair bleach
Category_Celebrity Hair News

Holly Willoughby proves she's just like us with DIY hair transformation

The two-tone ombré hair is one of the longest-running hair colouring trends. Ombré means “shadow” or “shade” in French. It’s the colouring technique used to create a gradual blend from one shade to...

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The biggest temporary hair trends spotted on the summer festivals
Category_Celebrity Hair News

The biggest temporary hair trends spotted on the summer festivals

Apart from four fashion week seasons, there is another special one – music festivals season. Festival fashion influences our everyday appearances or at least inspires our Friday night looks – it’s...

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Stacey Solomon's blonde hair transformation ahead of the wedding
Category_Celebrity Hair News

Stacey Solomon's blonde hair transformation ahead of the wedding

The two-tone ombré hair is one of the longest-running hair colouring trends. Ombré means “shadow” or “shade” in French. It’s the colouring technique used to create a gradual blend from one shade to...

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Category_Celebrity Hair News

Dua Lipa makes Pink the new Black!

The two-tone ombré hair is one of the longest-running hair colouring trends. Ombré means “shadow” or “shade” in French. It’s the colouring technique used to create a gradual blend from one shade to...

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How to Ombré Hair at Home
Category_How to Colour Your Hair

How to Ombré Hair at Home

The two-tone ombré hair is one of the longest-running hair colouring trends. Ombré means “shadow” or “shade” in French. It’s the colouring technique used to create a gradual blend from one shade to...

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Olivia Colman's Drastic Hair Colour Change For Oscars 2020
Category_Celebrity Hair News

Olivia Colman's Drastic Hair Colour Change For Oscars 2020

Olivia Colman may have not won an Oscar in 2020, but she for sure deserves an award for the biggest hair colour transformation. Just hours before the Academy Awards, the British actress asked her c...

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Smart Plex: At-Home Hair Colouring With 0% Damage
Category_How to Colour Your Hair

Smart Plex: At-Home Hair Colouring With 0% Damage

Dying our hair in various fun colours is a creative way to express ourselves. But sometimes the fear of damaged, porous hair after colouring is stronger than the desire to change our look. We u...

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