Blog

How Long to Leave Bleach on Hair: By Hair Type & Volume

Bleaching at home shouldn’t feel like a guessing game with a ticking timer. Leave it on too long and you risk snap, frizz and a sore scalp; take it off too soon and you’re left brassy and disappoin...

How Long Does Permanent Hair Colour Last? Longevity & Care

Permanent hair colour uses a developer to open the cuticle and deposit pigment inside the hair shaft, changing your natural shade from within. It’s called “permanent” because it doesn’t simply wash...

Patchy Colour Is Not the Vibe: How to Dye Hair Evenly at Home

We love a DIY queen moment—but if you’ve ever ended up with roots that scream and ends that whisper, you already know: patchy colour is the ultimate betrayal. The truth? Learning how to dye hair...

Shampoo Smart, Sparkle Longer: How to Protect Coloured Hair from the Sun

☀️ Sunshine = mood boost.🎨 Sun-faded hair = heartbreak. You finally achieved your dream shade—maybe a radiant Hollywood Red or icy Platinum Blonde—and now the sun wants to mess with your masterp...

How to Maintain Red and Purple Hair Colour

Because bold colour should last as long as your confidence does. So, you’ve made the power move—ditched subtle for statement. Whether you’re rocking a fiery red or a mystical purple, one thing’s...

Refreshing Silver or Ash Blonde Tones for Cool Spring Hair Colours

Cool Spring Hair Colours: How to Maintain Your Silver & Ash Blonde Hair Ah, the allure of icy silver and ash blonde hair—it’s sleek, modern, and effortlessly chic. Whether you’re rocking a f...

How to Fix Winter Hair Damage Before Spring

Winter Hair Damage: Your Ultimate Guide to Repair and Rejuvenation Winter might be all about cosy layers, hot cocoa, and Instagram-worthy snowflakes, but let’s be real—it’s a total nightmare for...

Refresh Your Look with Pastel Spring Hair Colours

Spring is the season of renewal, and what better way to embrace the fresh vibes than with a stunning new hair colour? Whether you want to make a subtle change or a bold statement, Pastel Spring Hai...

Boosting Shine with Leave-In Hair Treatments for Shiny, Healthy Hair

While Smart Beauty Permanent Colours with plex technology already contribute to healthier, shinier hair, incorporating the right leave-in hair treatments into your routine can amplify these benefit...

Shampooing vs. Conditioner - Only Washing (co-washing)– What Works Best for Coloured Hair?

When you colour your hair, your washing routine can make or break your look. Choosing between Shampooing vs. Conditioner – Only Washing is not just about keeping your locks clean but also preservi...